1 – Content is King!

We’ve heard it a thousand times, it is in the search engines best interest to highly rank websites that people will actually gain benefit from for the keywords. That’s why you need to ensure that your website provides great info for the readers. Usually a website with just 3 or 4 pages would not be classed as a great information resource and the search engines will be looking for a bit more, so make sure you provide enough content to make it a positive for people to visit. Also make sure that your content makes sense to the reader. It is important to get your key phrases into the content but read it out load and make sure it sounds sensible. Too may marketers only write for the search spiders.

2 – Clean programming

To keep the search engines and readers happy you need to make sure your website has been built with a good clean foundation . The search engines and people look for a websites which are easy to navigate by creating a good clean structure you are avoiding any confusion for readers and search engines alike. Too many times I have landed on a website hit a few buttons and then can’t find a simple way back to the home-page. Using HTML and CSS it helps to keep the coding in the back of the website clean so that when the spiders come into the website they don’t have to trawl through lots and lots of coding and they can quickly see what the website is about.

3 – Using an existing domain can help

Organic search engine optimisation doesn’t happen overnight (no matter what the Guru’s tell you, and if you have a brand new domain you are starting right at the bottom. It will take a while for the domain name to be recognised (indexed) within the search engines. However, using a domain that already exists can speed up the process if you practice the correct SEO. It is likely that an already existing domain will be listed in the search engines; it also may even have a few back links coming in from other websites. This will improve your search engine ratings substantially.

4 -Think about your keyword phrases

What are the key phrases that perfectly sum up your product or service?….The key phrases potential readers would be typing into the Google search box. Your keyword phrases need to be relevant to the content in your website. Try to avoid using more then 4 or 5 key phrases per page on your website. Using too many keywords is known as key word stuffing. This can cause the spider to dislike you, resulting in a negative rather than positive affect on your rankings with in the SERP’s.

5 – Back linking

Getting other sites to link to your website is great but bear in mind, they too have to be relevant to your content for best results. The Search Engines will be able to recognise if the links are irrelevant and can take a view that you maybe using some form of link  farm/buying service which again is something frowned upon by search engine spiders. I recommend Free Traffic System for getting back links to your website

These are just a few of the many elements of Search engine optimisation.  As you can see they are all pretty easy to understand you just need to know what to do and keep doing it for you sites to rise to the top of the pile.